Adidja Azim Palmer (born 7 January 1976)[2][3][4] better known as Vybz Kartel, is a Jamaican reggae–dancehall recording artist, record producer and entrepreneur. Among his various nicknames, he is referred to as “Worl’ Boss“[5] and has been recognized as one of the genre’s most prolific and skilled lyricists credited with further popularizing dancehall.[5]